ABOUT US

OUR MISSION

Our mission is to empower female athletes to elevate their mindset, performance, and purpose—both on and off the field. Founded by former professional athletes, we take a personalized, athlete-first approach designed by women, for women.

Through mentorship and specialized services, we help female athletes unlock their full potential. At every stage, we’re here to inspire, guide, and support—with one clear goal: to help you find your edge and thrive in every aspect of sport and life, to reach your goals.

THE TEAM

ALEXA COYLE

Co-Founder, Mentor, Director of Business Operations and Development

Born and raised in Bozeman, Montana, Alexa Coyle grew up immersed in sport. She played club soccer for Bozeman Blitz FC and Boise-based FC Nova, while also representing her local high school team, the Bozeman Hawks. A multi-sport athlete, Alexa was a competitive downhill ski racer until the age of 16, when she made the decision to fully commit to soccer.
Her passion and drive led her to the University of Montana, where she continued her academic and athletic journey at the collegiate level. After graduation, she went on to play professionally for Hibernian FC in the Scottish Women’s Premier League.
Now based in Seattle, Alexa continues to blend her love for sports with her career, working in marketing for the Seattle Seahawks.
- Bozeman High School:
  - Team Captain
  - State Champion
  - Montana Gatorade Player of the Year
  - 2 time All-State Selection
- University of Montana (2017-2021):
  - 4 year starter
  - Team Captain
  - 19 career goals (9th in program history)
  - Top-goal scorer all four seasons - 2017, 2018, 2019, 2021
  - First Team All-Conference - 2021
  - Second Team All-Conference - 2019
  - Big Sky Conference All Tournament Team - 2017, 2018, 2019, 2021
  - Team MVP Offense - 2017, 2018, 2019, 2021
  - Point leader all 4 seasons - 2017, 2018, 2019, 2021
  - Big Sky Conference Champion- 2018, 2021
  - NCAA tournament first round appearances- 2018, 2021
- Master of Business Administration (MBA)
- BS in Management Information Systems
Academic Awards:
- College Sports Information Directors of America First-Team Academic All-District 6
- United Soccer Coaches Scholar All-West Region
- Big Sky Conference All-Academic Team
- MBA Spotlight Student: VIDEO
“Sports have taught me invaluable life lessons, introduced me to lifelong friends, and provided me an avenue of self growth through the pursuit of excellence. The drive to achieve my goals, which soccer has instilled in me, has taught me the power of believing in myself and that you truly can accomplish anything you set your mind to.
The feeling of breaking barriers through empowering yourself, seeing your hard work pay off, and experiencing personal grow throughout the process are indescribable feelings that I want other females athletes to experience through their sport. I want to share what I have learned throughout my athletic journey with female athletes so they too can experience these feelings, and feel empowered to pursue greatness through their sport, and to always believe in themselves no matter what challenges they may face.
I feel so grateful to all the people who have supported me and contributed to my success along the way, as I couldn't be where I am today without them. This inspires me to positively impact female athletes in pursuit of their goals and give back to the sport that has given so much to me." - Alexa

TONI MALONE

Co-Founder, Mentor, Director of Creative Development

Toni Malone is from Springfield, Oregon, coming from a family of 6. She went to Thurston High School, and grew up playing for Eugene Timbers Fútbol club and WPSL Azul, as well as being on the Oregon ODP team. She then continued her academic and athletic career at Oregon State University (OSU).
After her time at OSU, she signed her first professional contract at the beginning of 2021 with FC Wacker Innsbruck in the Frauen Bundesliga in Austria, and then played for Hibernian FC in the Scottish Women's Premier League. She now resides in Portland, OR and also coaches youth girls soccer, and is a mental health counselor for an elementary school.
- Thurston High School:
  - First team all-league - junior and senior season
  - Second Team All-Southwest - freshman and sophomore season
  - State Champion
  - 2 Time Team MVP
- Oregon State University (2015-2019):
  - Oregon State University Team Captain - 2 years
  - Oregon State Team MVP
- Masters of Psychology w/ emphasis in wellness
- BA in Psychology
Academic Awards:
- PAC-12 All-Academic Honorable Mention
“Soccer has been an outlet for me my whole life. It has taught me so many things, and has made me into who I am today. It’s brought me to my lowest of lows and highest of highs! But that’s the beautiful thing about sports. Over the years, I have been able to develop my mindset in a way that has elevated my game. It has helped me reach the collegiate level as well as the professional level.
I want to inspire younger generations to be fearless in the pursuit of their dreams and to have confidence in themselves that they can carry with them throughout their lifetime.” - Toni