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Our Mission

Our mission is to empower female athletes to elevate themselves, elevate their game, and to believe they can achieve in all areas of life.


By using your mind as your greatest asset, investing in your goals, and taking the sport beyond the hobby, success can be achieved both on and off the field.


Through the services we offer, our purpose is to inspire, mentor, and teach female athletes to do just this, guiding them in reaching their goals.

Athletic Woman

The Team

Alexa Coyle

Co-Founder, Mentor, Director of Business Operations and Development

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My name is Alexa Coyle, born and raised in Bozeman Montana. I grew up playing soccer at the club level for Bozeman Blitzz FC and FC Nova based in Boise Idaho, and for my local high school the Bozeman Hawks.

I was also a competitive downhill ski racer until 16 years old when I chose to solely focus on soccer. 

After high school I continued my academic and athletic career at the University of Montana. I now am a professional soccer player, currently for Hibernian FC in the Scottish Women's Premier League.

Notable achievements:

  • Bozeman High School:

    • Team Captain

    • State Champion

    • Montana Gatorade Player of the Year

    • 2 time All-State Selection

  • University of Montana (2017-2021):

    • 4 year starter

    • Team Captain

    • 19 career goals (9th in program history)

    • Top-goal scorer all four seasons - 2017, 2018, 2019, 2021

    • First Team All-Conference - 2021

    • Second Team All-Conference - 2019

    • Big Sky Conference All Tournament Team - 2017, 2018, 2019, 2021

    • Team MVP Offense - 2017, 2018, 2019, 2021

    • Point leader all 4 seasons - 2017, 2018, 2019, 2021

    • Big Sky Conference Champion- 2018, 2021

    • NCAA tournament first round appearances- 2018, 2021


  • Master of Business Administration (MBA)

  • BS in Management Information Systems

Academic Awards:

  • College Sports Information Directors of America First-Team Academic All-District 6

  • United Soccer Coaches Scholar All-West Region

  • Big Sky Conference All-Academic Team

  • MBA Spotlight Student: VIDEO

Social Media:

  • Instagram
  • Twitter
  • LinkedIn

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Toni Malone

Co-Founder, Mentor, Director of Creative Development

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My name is Toni Malone and I am from Springfield, Oregon. I come from a family of 6 and went to Thurston High School. I  grew up playing for club Eugene Timbers Fútbol and WPSL Azul, as well as being in the Oregon ODP program. I then continued my academic and athletic career at Oregon State University.


I got my first professional contract at the beginning of 2021 with FC Wacker Innsbruck in the Frauen Bundesliga in Austria, and then played for Hibernian FC in the Scottish Women's Premier League.

Notable achievements:

  • Thurston High School:

    • First team all-league - junior and senior season

    • ​Second Team All-Southwest - freshman and sophomore season

    • State Champion

    • 2 Time Team MVP 

  • Oregon State University (2015-2019):

    • Oregon State University Team Captain - 2 years

    • ​Oregon State Team MVP


  • BA in Psychology 


  • PAC-12 All-Academic Honorable Mention

Social Media:

  • Instagram
  • LinkedIn

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why we started...

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“Sports have taught me invaluable life lessons, introduced me to lifelong friends, and provided me an avenue of self growth through the pursuit of excellence. The drive to achieve my goals, which soccer has instilled in me, has taught me the power of believing in myself and that you truly can accomplish anything you set your mind to. The feeling of breaking barriers through empowering yourself, seeing your hard work pay off, and experiencing personal grow throughout the process are indescribable feelings that I want other females athletes to experience through their sport. I want to share what I have learned throughout my athletic journey with female athletes so they too can experience these feelings, and feel empowered to pursue greatness through their sport, and to always believe in themselves no matter what challenges they may face. I feel so grateful to all the people who have supported me and contributed to my success along the way, as I couldn't be where I am today without them. This inspires me to positively impact female athletes in pursuit of their goals and give back to the sport that has given so much to me."

— Alexa

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“Soccer has been an outlet for me my whole life. It has taught me so many things, and has made me into who I am today. It’s brought me to my lowest of lows and highest of highs! But that’s the beautiful thing about sports. Over the years, I have been able to develop my mindset in a way that has elevated my game. It has helped me reach the collegiate level as well as the professional level. I want to inspire younger generations to be fearless in the pursuit of their dreams and to have confidence in themselves that they can carry with them throughout their lifetime.”

— Toni

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